aster awards

PCRMC Wins 6 Aster Awards for Healthcare Marketing

Phelps County Regional Medical Center’s (PCRMC) Marketing Department recently earned six Aster Awards in an international competition that recognizes excellence in healthcare advertising and marketing efforts.

The two Gold Awards and four Silver Awards presented to PCRMC were for work done in 2016. The Aster Awards contest received nearly 3,000 entries from across the United States and around the world. PCRMC competed against similar-sized organizations.

“Our marketing team is made up of hard-working and dedicated employees, and I am very proud of our staff for receiving this recognition,” said PCRMC Marketing Director John Marc Denbo. “For PCRMC to be awarded among the best in this competition is such an amazing accomplishment.”

The PCRMC Marketing Department, comprised of Denbo, Somer Overshon, Hillary MacCash and Paul Hackbarth, took home the prestigious awards in the areas of special events, internal publications, self-promotion, newspaper advertising, flyers and TV/video advertising.

The PCRMC Marketing Department won Gold Awards (presented to the top 5% of entries in the nation) for the following:

  • Entry Name: 2016 Superhero 5K
    Category: Special Events
  • Entry Name: PCRMC Clinics Ad
    Category: Publication/Internal

The PCRMC Marketing Department won Silver Awards (presented to the top 12% of entries in the nation) for the following:

  • Entry Name: Delbert Day Cancer Institute Services Ad
    Category: Self-Promotion
  • Entry Name: 2016 Faces & Places Ad
    Category: Newspaper Advertising – Insert
  • Entry Name: Fall Into Patient Safety 2016
    Category: Flyer
  • Waynesville Medical Plaza – We Care For You Commercial
    Category: TV/Video Advertising

A panel of industry experts judged all entries. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

“The PCRMC Marketing Department is staffed with creative and talented people who turn their gifted skill sets into telling the story of the hospital and its service to the community. Congratulations to the team for another job well done,” said PCRMC Senior Vice President/Chief Medical Officer Donald James, DO.

PCRMC CEO Ed Clayton agreed. “The PCRMC Marketing Department has an important job informing the community about all of our services, clinics, providers and events as well as educating the public about healthcare,” Clayton said. “These awards show how well the Marketing Department does in ensuring the community has the information it needs.”

Marketing Healthcare Today Magazine and Creative Images, Inc. host the Aster Awards.

During last year’s Aster Awards competition, the PCRMC Marketing Department won one Gold Award and three Silver Awards.

For more information about the Aster Awards program, please visit


PCRMC’s 4th Annual National Cancer Survivors Day Celebration Will Be Held June 3

Phelps County Regional Medical Center (PCRMC) will honor cancer survivors during a National Cancer Survivors Day celebration Saturday, June 3, 2017, from 8-11 a.m. at Greentree Christian Church, 800 Greentree Road, in Rolla, MO.

This is PCRMC’s fourth annual National Cancer Survivors Day event, and the theme this year is “Treasure Survivorship.”

“National Cancer Survivors Day is a celebration for those who have survived cancer and an inspiration for those recently diagnosed with the disease,” says Carol Walter, nurse navigator at PCRMC’s Delbert Day Cancer Institute.

The morning of activities will include a free breakfast served until 10:30 a.m., a raffle for gift baskets and other door prizes, a photo booth as well as music and entertainment provided by Bob Kraus. Representatives with the American Cancer Society also will attend.

PCRMC internist Erik AuBuchon, DO, will speak about the importance of patients having a primary care provider. Two cancer survivors – Daryl Reeves and Jennifer Bragg – also will share their stories.

Cancer survivors along with their families, friends and caregivers are invited to attend. This event has drawn crowds of 300 to 500 people in past years, according to Walter.

The National Cancer Survivors Day Foundation defines a cancer survivor as anyone living with a history of cancer – from the moment of diagnosis through the remainder of life. With more than 15.5 million people living with cancer in the U.S. today, everyone knows somebody whose life has been touched by cancer.

Life after cancer is about more than just surviving. It’s about living well,” Walter says.

National Cancer Survivors Day has been recognized locally since 2014 after a PCRMC oncology nurse heard about the national event. The first PCRMC Cancer Survivors Day took place at Rolla Lions Club Park, but the event has since been held at Greentree Christian Church.

PCRMC’s National Cancer Survivors Day breakfast is made possible with support from Key Sport Shop, Colton’s Steak House and Grill and many volunteers.

Pre-registration for the June 3 event is encouraged. To RSVP or for more information, email or call 573-458-8770.


PCRMC Patient and Family Advisory Council Seeking Community Members

Phelps County Regional Medical Center (PCRMC) is seeking community members to serve on a new Patient and Family Advisory Council.

As a patient and community member, you have valuable insights, suggestions and experiences that will be beneficial to the council. Your advice could potentially influence future hospital initiatives, which will focus on the healthcare experience for patients, families and visitors.

“At PCRMC, we are constantly working to improve the patient experience,” says PCRMC Senior Vice President and Chief Operating Officer Jason Shenefield. “By serving on this council, you have the opportunity to really make a difference to our patients and guests.”

PCRMC is seeking up to 8 individuals from the community who have been a patient or a family member of a patient at PCRMC to serve on the council. PCRMC staff members also will be part of the council to help facilitate the discussions.

Members must be willing to serve on the council for at least one year and be available to meet once a month, starting with an orientation on July 27, 2017. Applicants are being sought throughout PCRMC’s service area to get a wide variety of perspectives and input.

The deadline to apply is June 21, 2017.

If you are interested in joining the Patient and Family Advisory Council at PCRMC, or for more information, please contact Carla Clayton at or visit to complete an application online.


Clinical Trials Day Honors Clinical Research Professionals

Did you know that cancer patients at Phelps County Regional Medical Center (PCRMC) can participate in clinical research trials?

Patients at PCRMC’s Delbert Day Cancer Institute (DDCI) have access to national clinical trials through the health organization’s affiliation with Cancer Research for the Ozarks.

As an affiliate member of the National Cancer Institute’s Community Oncology Research Program (NCORP), the DDCI is able to access a wide variety of trials sponsored by the National Cancer Institute.

By having patients take part in these research trials, PCRMC has the ability to provide the highest standard of care and help shape the future of cancer treatment globally.

Clinical Trials Day is being celebrated May 19 this year, and the Association of Clinical Research Professionals (ACRP) uses this day to raise awareness about clinical trials and honor clinical research professionals by recognizing their contributions to public health and medical progress.

At the DDCI, Christopher Spencer, MD, director of radiation oncology, as well as Stephen Toothaker, MD, and Tezo Karedan, MD, both medical oncologists and hematologists, are research investigators and work with patients in clinical trials. Linda Schumacher and Janette Richards are both oncology research nurses at the DDCI. Schumacher is certified through ACRP as a Certified Clinical Research Coordinator, and Richards is a candidate for certification in the spring of 2018.

“The DDCI offers Phase 3 national clinical trials,” says Dr. Spencer. In Phase 3 trials, a drug or treatment is given to large groups of people to confirm its effectiveness, monitor side effects, compare it to commonly used treatments and collect information that will allow the drug or treatment to be used safely.

These clinical trials benefit patients by providing them access to promising new treatment options that are often not available otherwise. In some cases, participants in the clinical trials may be the first to benefit from the new treatments or therapies being studied.

Most of the cancer treatments available today are the result of a clinical research trial. Participation in cancer research is voluntary.

Clinical Trials Day is held on or around May 20 each year to recognize the day that James Lind started what is often considered the first randomized clinical trial aboard a ship.

Lind hypothesized that scurvy could be cured through the introduction of acids to the body, and so on May 20, 1747, he recruited 12 men for a “fair test.” He noticed that citrus fruits helped those who suffered from scurvy. His design of a trial is believed to have inspired future clinical trial designs.


National Nurses Week Celebrated May 6-12

Nurses at Phelps County Regional Medical Center (PCRMC) and around the country are being honored this week, as the American Nurses Association (ANA) celebrates National Nurses Week.

The theme for this year’s National Nurses Week is “Nursing: the Balance of Mind, Body, and Spirit,” which recognizes nurses who lead the charge for health and wellness.

During National Nurses Week, PCRMC would like to extend a special thanks to our nurses, who provide the highest level of quality care in multiple specialty areas to patients of all ages. Nurses are a valuable asset to the communities they serve.

“PCRMC nurses have a wide variety of skills and education, and because of this, our patients would not have the same outcomes without nurses,” says PCRMC Senior Vice President and Chief Nursing Officer Keri Brookshire-Heavin.

Nurses are hard-working and dedicated, Brookshire-Heavin says, and they advocate for our patients’ health and well-being every day. “Nursing is an art and a science,” she says.

Being a nurse can be very demanding at times, but the interactions nurses have with their patients and peers make their jobs extremely rewarding.

PCRMC nurses deserve special recognition for their efforts in delivering compassionate care while also having an unfailing commitment to saving lives. They also are dedicated to improving the health of countless patients.At PCRMC nurses sacrifice numerous hours of their time to consistently deliver outstanding, personalized and patient-centered care.

The ANA has designated 2017 as the “Year of the Healthy Nurse,” and each time a nurse interacts with a patient, that nurse has the chance to be a role model for good health, according to ANA President Pamela F. Cipriano

“And a healthy nurse is more likely to talk to a patient about how to get healthy and is more credible when promoting those behaviors. That’s how nurses can help change the health of America,” Cipriano says.

National Nurses Week is observed each year beginning on May 6 and ending on May 12, Florence Nightingale’s birthday. Nightingale was known as the founder of modern nursing. During the Crimean War, she tended to soldiers and was called “The Lady with the Lamp” since she made her rounds at night.